Privacy Policy

Last updated: December 15, 2024

Effective date: December 15, 2024

Table of Contents


Who We Are

Content Genio is operated by Performance Labs SL, a company registered in Spain with VAT number B56217169.

We provide AI-powered social media automation services that help businesses create, schedule, and publish content across multiple platforms.


What Information We Collect

Information You Provide Directly

  • Basic account information (name, email, company)
  • Content you upload or create through our platform
  • Account preferences and settings

Information from Facebook/Meta

When you connect your Facebook/Instagram accounts, we access:

  • Basic profile information
  • Your Facebook Pages and Instagram Business accounts
  • Permission to publish content on your behalf
  • Analytics and performance data for your posts
  • Access tokens to maintain the connection

Information We Collect Automatically

  • How you use our platform and features
  • Technical information (IP address, browser, device)
  • Cookies and similar tracking technologies

Sensitive Information

We may process sensitive personal data including:

  • Profile photos for content creation
  • Location data for geo-targeted content
  • Personal interests and preferences
  • Business information and industry data

We only process sensitive data with your explicit consent or where legally required.


How We Use Your Information

Primary Uses

  • Provide and operate our social media automation service
  • Manage your account and provide customer support
  • Respond to your questions and technical issues
  • Generate analytics and performance reports

Additional Uses

  • Improve our service and develop new features
  • Maintain security and prevent fraud
  • Comply with legal obligations
  • Send important updates about our service

Automated Decision Making

We use automated systems for:

  • Optimal posting times and content scheduling
  • Content suggestions and optimization tips
  • Automated performance reports and insights
  • Fraud detection and security monitoring

You have the right to object to automated decision-making that significantly affects you.


Legal Basis for Processing

We process your personal data based on:

  • Your explicit consent for specific processing activities
  • Performance of our contract with you (providing the service)
  • Our legitimate interests in operating and improving our business
  • Compliance with legal obligations

Where Your Data Goes

We Share Data With

  • Facebook/Meta (to publish content and access analytics)
  • Third-party service providers (hosting, analytics, support)
  • Law enforcement when legally required

We Don't Share Data With

  • Data brokers or advertising networks
  • Third-party advertisers
  • Anyone else without your explicit permission

International Transfers

Your data may be transferred to and processed in:

  • Countries within the European Economic Area
  • United States (under adequate safeguards)
  • Other countries with appropriate protection measures

Protection Measures

  • Standard contractual clauses
  • End-to-end encryption for data transfers
  • Regular privacy impact assessments

How We Protect Your Data

Security Measures

  • Data encryption in transit and at rest
  • Strict access controls and authentication
  • Regular security updates and patches
  • 24/7 security monitoring and threat detection

Data Breach Response

  • Immediate containment and investigation
  • Notification to authorities within 72 hours
  • User notification if high risk to rights and freedoms
  • Dedicated support for affected users

Data Retention

While Your Account is Active

  • We retain your data as long as your account is active
  • This includes all content, settings, and usage data

After Account Deletion

  • Account data deleted within 30 days
  • Published content may remain on social platforms
  • Some data retained for legal compliance (up to 7 years)
  • Anonymized analytics data may be retained indefinitely

Your Control

  • Delete specific content or data at any time
  • Contact us to expedite deletion
  • Full deletion typically completed within 30 days

Your Rights (GDPR)

Your Rights Include

  • Access - See what data we have about you
  • Rectification - Correct inaccurate information
  • Erasure - Delete your data ('right to be forgotten')
  • Restriction - Limit how we process your data
  • Object - Object to processing based on legitimate interests
  • Portability - Take your data to another service
  • Withdraw consent at any time

How to Exercise Your Rights

  • Use your account settings for immediate changes
  • Email us at [email protected]
  • We respond within 30 days
  • These services are provided free of charge

Cookies and Tracking

We use cookies for:

  • Essential functionality (login, security)
  • Anonymous usage analytics
  • Remembering your preferences

You can control cookies through your browser settings.

We don't use third-party advertising cookies.


Children's Privacy

Our service is not intended for users under 16 years old.

If we discover we have collected data from a child, we will delete it immediately.


Changes to This Policy

When We Update This Policy

  • We'll email you about significant changes
  • Minor updates will be posted on our website
  • Continued use constitutes acceptance
  • You can cancel your account if you disagree

Contact Us

General Privacy Questions

Email: [email protected]

Performance Labs SL, Madrid, Spain

Data Protection Officer

Email: [email protected]

For specific GDPR requests and privacy concerns

Other Contacts

Complaints

You have the right to lodge a complaint with your local data protection authority.


Specific Consents

By using our service, you consent to:

  • Processing of basic account and usage data
  • Processing of sensitive data for content creation
  • Connecting to and publishing on your social media accounts
  • International data transfers with appropriate safeguards
  • Automated content optimization and scheduling

Remember: You can withdraw any consent at any time.

This doesn't affect how our service works, but may limit some features.